ISB MBA

ISB Academic Leadership and Research Excellence: January-February 2025 Updates

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The Indian School of Business (ISB) continues to strengthen its position as a global thought leader through a series of high-impact academic conferences and research initiatives in early 2025. These events showcase ISB's commitment to fostering academic excellence and addressing crucial contemporary challenges.

ISB Marketing Symposium: Advancing Global Marketing Perspectives

The Marketing Department at ISB successfully conducted its second Marketing Symposium, bringing together distinguished scholars from leading global institutions. The symposium focused on critical areas including quantitative marketing, consumer behavior, and marketing strategy, featuring prominent speakers from institutions such as USC Marshall School of Business, University of Pittsburgh, and Georgetown's McDonough School of Business.

The diverse speaker lineup included:

• Professor Anthony Dukes (USC Marshall) bringing expertise in quantitative marketing research and strategic analysis

• Professor Vanitha Swaminathan (University of Pittsburgh) contributing insights on brand strategy and consumer behavior

• Professor Rebecca Hamilton (Georgetown) sharing perspectives on consumer decision-making and marketing strategy

ISB-NBER Conference: Digital Economy and Market Competition

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The third edition of the ISB-NBER Conference marked a significant collaboration between ISB and the National Bureau of Economic Research. Under the theme 'Information and Competition in the Digital Economy,' the conference addressed critical aspects of digital market dynamics and competition.

Notable participants included distinguished economists and researchers:

• Raghuram Rajan and Luigi Zingales from the University of Chicago, offering perspectives on financial markets and institutional frameworks

• Michael Luca from Johns Hopkins University, presenting insights on digital platform economics

• Viral V. Acharya from New York University, contributing expertise on financial regulation and market structure

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Groundbreaking Research on India's Water Crisis

Professors Anjal Prakash and Ashwini Chhatre, along with their research team, published a comprehensive study addressing India's groundwater crisis. Their research provides actionable insights for policymakers, examining successful state-level interventions and proposing strategic solutions for sustainable water management.

17th ISB Accounting Research Conference

The conference featured cutting-edge research presentations on contemporary accounting challenges, including:

• The impact of mobile internet on analyst forecasts

• ETF lending practices and market implications

• Innovation in audit outcomes and banking behavior

Dr. Ajay Bhushan Pandey, Chairman of the National Financial Reporting Authority (NFRA), delivered a keynote address, emphasizing the importance of robust accounting practices in India's evolving business landscape.

Upcoming Event: 9th Asian Invitational Conference on Family Business

ISB will host the 9th Asian Invitational Conference on Family Business on February 01-02, 2025, continuing its tradition of fostering dialogue and knowledge sharing in family business management.

These events and research initiatives demonstrate ISB's commitment to advancing global business education and research while addressing critical challenges facing India and the world. They provide valuable opportunities for academic collaboration, knowledge exchange, and the development of practical solutions to contemporary business challenges.